High-quality contact information and company data is indispensable for building a network of potential customers and acquisition targets. No matter if you are a business owner, executive, or analyst, having the right contacts is important. This begins with choosing the right B2B data providers.

What is B2B Contact Data?

B2B contact data includes details about professionals who make buying decisions. This includes CEOs, CFOs, COOs, Sales Managers, and others. This data commonly includes:

• Full name and job title
• Business email addresses and phone numbers
• Companies’ websites and LinkedIn profiles
• Company name, size, location, industry
• Organizational hierarchy and decision-making authority

It enables highly targeted outreach and drives efficient communication with the right stakeholders at scale. When you add other data points, it becomes very useful. For example, funding history and recent hiring activity can help. This information is a strong tool for outbound teams.

Why is High-Quality B2B Contact Data Important?

Accurate, current contact data can directly impact performance across your go-to-market motions. It’s essential for:

• Sales & lead generation – Reach high-intent prospects at the right time
• Marketing campaigns – Tailor content and segmentation with precision
• Market research & CRM hygiene – Maintain a clean database of verified contacts

Outdated contact information leads to wasted outreach efforts, poor conversion rates, and higher bounce rates. And as professionals frequently change roles or companies, relying on manual tracking or spreadsheets becomes unsustainable.

Top B2B Data Providers

Choosing the right sales intelligence platform helps your team access important, detailed data. This data supports your outreach strategy. Below are top B2B platforms that provide high-quality company information tools, enriched contact profiles, and strong CRM integrations.

Cognism

Best for: GDPR-compliant outreach in Europe and mobile-verified data

• Offers Diamond Data®, which features mobile-verified phone numbers for high-accuracy calling
• Fully GDPR, CCPA, ISO27001, and SOC2 compliant
• Real-time enrichment via Chrome extension and integrations
• Removes phone numbers on Do-Not-Call lists in 13 countries
• Strong CRM integrations with Salesforce, HubSpot, Outreach, and more

Cognism is a strong choice for compliance-focused teams seeking reliable contact data, especially across EMEA.

ZoomInfo

Best for: Large-scale U.S. and international contact + technographic data

• One of the largest B2B databases, covering millions of companies and contacts
• Offers rich firmographic, technographic, and buying intent data
• Advanced tools like conversation intelligence and AI-based scoring
• Real-time alerts when contacts engage or change jobs
• Deep CRM integrations across Salesforce, Marketo, HubSpot, and others

ZoomInfo remains a go-to solution for enterprise sales and marketing teams seeking scale and data depth.

Apollo.io

Best for: All-in-one prospecting and outreach automation

• 275M+ contacts and 60M+ companies across all global markets
• Combines contact search, enrichment, email sequences, and workflows
• Credit-based usage model with a generous free plan
• Built-in dialer, Chrome extension, and meeting booking features
• AI filters let users segment by role, technology, hiring signals, and revenue

Apollo.io is a favorite among startups and growth-stage teams for its affordability and full-featured outreach suite.

Lead411

Best for: Trigger-based outreach and intent signals

• Tracks hiring trends, funding rounds, company growth, and location moves
• Delivers verified emails and direct-dial numbers
• Integrates with Salesforce, Outreach, Zoho, and other CRMs
• Great for SDRs targeting companies at inflection points

Lead411 is useful for sales teams that want to act on real-time business triggers.

Uplead

Best for: Clean, verified contact data with strong guarantees

• Offers real-time email verification and 95% accuracy commitment
• Transparent credit system—no charges for bad data
• Strong focus on small and mid-market sales teams
• Robust filters for role, industry, revenue, location, and more

Uplead is a great choice if data quality is a non-negotiable priority.

RocketReach

Best for: Tech-focused targeting and individual lookups

• Ideal for pulling contact data from LinkedIn, AngelList, and Crunchbase
• Offers direct emails and phone numbers
• Chrome extension makes individual lookups fast and seamless
• Particularly strong coverage of startup and technology companies

RocketReach excels when targeting individuals at tech firms or startups.

LeadIQ

Best for: Streamlined outbound prospecting for SDR teams

• Designed for fast contact capture directly from LinkedIn
• Enables email outreach directly from the platform
• Auto-syncs to Salesforce and Outreach
• Built-in personalization workflows and templates

LeadIQ helps high-velocity teams hit daily outreach goals with minimal manual work.

Demandbase

Best for: Account-Based Marketing (ABM) and company intent

• Offers deep company-level behavioral insights
• Intent data shows what accounts are actively researching your solution
• Strong focus on large-scale ABM campaigns
• Tight integrations with Salesforce and leading CRMs

Demandbase is built for ABM practitioners and enterprise marketers seeking high-ROI targeting.

Kaspr

Best for: Quick LinkedIn contact extraction

• Lightweight LinkedIn plugin for pulling contact data in real time
• Works best for EMEA and French market targeting
• Simple UX and affordable pricing

Kaspr is a solid tool for LinkedIn-centric teams that need fast, reliable data.

Lusha

Best for: Simple, GDPR-conscious data enrichment

• Easy-to-use Chrome extension with one-click data access
• Offers both individual and company-level insights
• Commonly used by European sales teams
• Basic but effective CRM integrations with Salesforce and Pipedrive

Lusha provides a quick and compliant way to enhance contact data for smaller teams.

Benefits of Using a B2B Data Provider

✔ Time & cost efficiency – Outsource the time-consuming work of manual data entry

✔ Better targeting – Connect with real decision-makers, not gatekeepers

✔ Higher conversion rates – Reach verified contacts with personalized messaging

✔ Regulatory confidence – Comply with GDPR, CCPA, and other global data standards

✔ CRM hygiene – Feed your system accurate, real-time insights via CRM integrations

✔ Competitive edge – Act on intent data and key data points before your competitors do

Introducing Capix: AI-Powered Company Intelligence

Capix is an AI-driven platform that helps investors, deal teams, and advisors find private market opportunities.

Unlike traditional tools focused on public companies, Capix specializes in private company data, aggregating and enriching information from:

• Regulatory filings
• Press releases
• Pitch decks and deal memos
• Companies’ websites
• Leadership bios and more

It uses advanced AI models to provide clear and accurate data points. These include revenue estimates, industry classification, decision-maker roles, and ownership.

Capix Highlights:

• Aggregates data across the web and structured sources in real time
• Built-in NLP-based filters to surface the right companies faster
• Seamless CRM integrations to enrich and sync your pipeline
• Built for deal sourcing, origination, and competitive evaluating.
• Use as your go-to sales intelligence platform for private markets

How to Ensure Continued Data Accuracy

Maintaining clean and current data is an ongoing challenge—but one that’s solvable with the right strategy:

• Use platforms with automated enrichment to keep your CRM fresh
• Apply AI-powered filters that adapt to real-time changes in company signals
• Expand coverage beyond traditional filters like SIC codes
• Tap into new data points like job postings, fundraising, or executive turnover

The combination of real-time signals and smart filtering can give your outreach a major edge.

Conclusion

Choosing the right B2B data providers is important. This is true whether you are making a prospecting list or improving your CRM for investment research. With the right company information tools and updated B2B contact data, your team can work better. Smart CRM integrations help your team spend less time on data tasks and more time connecting with decision-makers.

Capix helps you surface better targets, faster—with an AI-powered engine purpose-built for uncovering private company signals.

🚀 Ready to transform your B2B insights?

See how Capix can streamline the discovery and enrichment of private company data in action.

👉 Request your Capix Demo now

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